13 Steps to Create an Effective SEO Strategy in 2025

An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand. The more compelling your title tag, combined with high rankings in search results, the more visitors you’ll attract to your website. This underscores that SEO is not only about search engines, but rather the entire user experience.

on-page seo

Header Tags

on-page seo

Choose the blog posts with the most referring domains and insert the links to your “money” pages there too. All in all, you’ll understand what practices can lure your target audience and meet their search queries to make your website rank higher. Additionally, you’ll identify your competitors’ weaknesses to surpass them. Reviewing your website’s current performance is essential if you want to set clear goals and expectations from the upcoming updates. This should be the starting point of the whole optimization process.

Why Should You Audit Your Internal Links?

Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings. Pages often rank for keywords related to the subtopics they cover.

on-page seo

on-page seo

Internal links help search engines understand the structure of your website and help users navigate your website. They can also be used to improve user experiences by providing additional information on subjects. A fast-loading site improves user experience and search engine rankings. Several factors influence page speed, and optimizing them ensures your website performs at its best. Internal links also keep visitors engaged by offering them related content.

on-page seo

Your slug plays a minor role in helping Google understand the main topic of your page. Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks.

But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories. AND contained insights from Brian Dean’s own experience creating a successful YouTube channel. You need to add value beyond what the current search results contain.

  • You should then aim to create a layout for your content that is easy to read and navigate.
  • PageSpeed Insights will provide you with customized recommendations for speeding up your site.
  • Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level.
  • Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified.

This guide has emphasized the significance, defined the concept, and provided feasible solutions. By carefully using these insights, you enable your website to move up the search engine results page, ensuring ongoing exposure and significance in the online environment. On-page SEO isn’t just about climbing the search engine SEO Anomaly ladder. It’s about building a loyal crew of visitors who engage with your content, trust your brand, and ultimately become customers.

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