It stands out because it allows its users to control their own feeds and join independent servers with their own rules. It’s open-source and designed to give people—not corporations—power over their online experience. The platform attracts users seeking alternatives to traditional corporate-controlled social networks. Tumblr is a community-based social media platform that maintains a dedicated user base focused on creative expression and fandom content.
Toxic social media breeds bad behaviour
This activity will introduce you to social media, how it works and why it’s so popular. While social media is a relatively new concept, it’s taken the world by storm with a mind-boggling estimated 3.5 billion people using social media globally. You could consider signing up to some other activities for regular social connection and a sense of belonging. Consider creative pursuits such as art, music, or handicrafts so your child can express their identity.
The platforms are made up of strong online community’s, and allow brands to build their own network of potential customers. A large-scale survey of thousands of young people has collated data on how they are impacted by social media platforms, including Twitter, TikTok and Instagram. A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success.
Step 6. Craft engaging content
It is popular for its extensive sticker culture and integration with various services. The Office of the eSafety Commissioner helps Australians deal with Stellar Spins Casino online abuse including cyberbullying of children , adult cyber abuse and image-based abuse. The Office of the eSafety Commissioner also investigates complaints about offensive and illegal online content. To be able to take full advantage of social media, we first need to understand what social media is, the types of social media available, and how to make the best use of them.
- They are able to see any photos and posts you make and interact with you via comments and “likes” (more on this later).
- Thoroughly research your target audience so you can formulate posts and content that address their needs.
- The platform’s user base is younger, with 58% of users falling between 18 and 49.
- However, it has also given rise to a common and growing struggle among both adults and teenagers.
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If a platform isn’t delivering results, either adjust your approach or consider shifting focus to where your audience is most active. Before you focus on growing your social media presence, take stock of what’s already working — and what isn’t. Social media moves fast, and a good strategy with clear optimization helps you stay ahead of trends, connect with the right people, and drive real results. Infographics can be a fantastic way to combine text and images to convey your message.
Once you have identified where you want to go, brainstorm types of content to deliver on your goals. Put on your data scientist hat (looks great on you, by the way) and take a look at your Hootsuite Analytics dashboard or calculate your engagement rates using the methods above. If you’re calculating by follower count, remember that not all of your followers will have seen your post.