At this point, you should start to see your site ranking higher in Google. This makes your content more compelling and easier to understand. That way, people can jump directly to the step that they’re most interested in. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.
Be skeptical of all shortcuts to higher rankings, like paying for dofollow backlinks. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes.
- Want to see how Chatmeter can help your business dominate Google Maps?
- Therefore, you combine all the points we’ve mentioned above and can rank higher.
- I’ve only followed the methods discussed in this post…really!
- A lot goes into good web design, but a quick rule of thumb is to structure everything in a way that will attract users and make them want to stay.
- Site-wide signals and classifiers are also used and contribute to our understanding of pages.
Get High-Authority Backlinks
With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible. Google considers backlinks to be a reflection of domain and page authority. So backlinks from highly reputable sites (like Forbes or Insider) tell Google that your content is trustworthy. If the quality of your content is similar to competitors’, you may need more backlinks (links from other websites) to set you apart. Slow-loading pages can frustrate users and lead them to exit before the page loads. Use tools like Google PageSpeed Insights to analyze your site’s speed and implement recommendations to enhance performance.
➡️ Avoiding Duplicate Content
For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy. In SEO Anomaly 2024, topical depth will become more important (hence, the preference for long-form content).
These are negative SEO tactics (also called “Black Hat” tactics) that can penalize your website’s rankings or cause Google to ban your site from search results permanently. Using our dog grooming example, you can check the SERPs to see which businesses rank highest on Google Map results and which rank on the first page of Google results overall. While you can do this using Semrush, you can also do it for free by opening an incognito window in any web browser and typing in your search.
